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BeginnerMarketing

AI for Digital Marketing

Learn to create campaigns, content, ads, and funnels using AI — and start earning within 30 days of graduation.

12 WeeksNew · First batch openby Parveen Sukhija
ChatGPTClaudeGeminiCanvaCapCutElevenLabsMeta Ads ManagerGoogle Business ProfileWhatsApp BusinessGoogle AnalyticsUbersuggestMailchimpZoho CRMMake.comSysteme.io

About This Course

A 12-week hands-on certification program that takes you from complete beginner to working digital marketer. Master AI-powered content creation, Meta advertising, WhatsApp marketing, and client acquisition — built specifically for freelancers and small agency owners in Punjab and beyond. You'll pick a real local business on Day 1 and spend 12 weeks building everything for them: brand identity, content, videos, ads, landing pages, funnels, and client reports. By Week 12, you walk out with a portfolio, paying clients, and a clear income roadmap.

What You'll Achieve

Build complete marketing campaigns for real businesses from scratch
Run live Meta ad campaigns with real budget and analyze results
Create professional content — posts, reels, videos — in Punjabi, Hindi, and English using AI
Set up Google My Business, WhatsApp Business, and local SEO for any business
Build landing pages and marketing funnels that convert leads into customers
Package and sell your services at ₹5K, ₹10K, and ₹25K/month to local businesses
Set up CRM, email automation, and professional client reporting workflows
Launch your freelance career with a portfolio, rate card, and ready-to-send proposals

What's Included

📖

Student Workbook

Fill-in workbook with exercises for every session

Prompt Library

50+ ready-to-use prompts across 8 categories

🎯

Real Projects

Build 4 portfolio-worthy projects during the course

🛠️

Tool Setup Guide

Step-by-step account setup for all 13+ tools

📋

Assignments & Briefs

Homework + detailed project briefs with rubrics

🏆

Certificate

TARAhut-verified certificate, shareable on LinkedIn

> The Journey

12-Session Transformation

12 sessions across 4 sprints · 12 Weeks · scroll to light up the path

Phase 01

Foundations (Weeks 1–3)

Session 01

Week 1 — AI Fundamentals + The Marketing Opportunity: How LLMs work, ChatGPT vs Claude vs Gemini, marketing industry overview, career paths, AI ethics

Session 02

Week 2 — Digital Marketing Fundamentals + Niche Selection: Marketing funnel, channels overview, local business needs, pick your real business case study, buddy system begins

Session 03

Week 3 — Prompt Engineering for Marketers: Prompt frameworks (Role + Context + Task + Format + Tone), multilingual prompting (Punjabi/Hindi/English), AI workflow system, prompt chaining, 20-task Prompt Challenge

Phase 02

Content & Creative (Weeks 4–6)

Session 04

Week 4 — AI-Powered Copywriting: Captions, blogs, product descriptions, email sequences, content pillars, 30-day content calendar creation, repurposing one idea into 5 formats

Session 05

Week 5 — AI for Visual Design: Brand identity (logo, colors, fonts), social media creatives, reusable templates, Canva Pro, Microsoft Designer, Adobe Firefly — build brand kit + 15 creatives

Session 06

Week 6 — AI for Video Content: Short-form video (Reels, Shorts, WhatsApp status), AI editing with CapCut, AI voiceovers with ElevenLabs, batch creation — create 5 videos including Punjabi/Hindi

Phase 03

Growth & Advertising (Weeks 7–9)

Session 07

Week 7 — Local Marketing: Google My Business setup & optimization, local SEO, WhatsApp Business deep dive (catalog, auto-replies, broadcasts, funnels), Google Analytics & Search Console basics

Session 08

Week 8 — Meta Ads Deep Dive Part 1: How Meta advertising works, ad objectives, local audience targeting, ad formats (image, video, carousel, stories, reels), AI-powered ad copy, budget planning

Session 09

Week 9 — Meta Ads Part 2 + Landing Pages + Funnels: A/B testing, retargeting, lookalike audiences, landing page creation (Systeme.io/Framer), complete funnel build, LIVE AD with ₹200–500 real budget

Phase 04

Business Building & Certification (Weeks 10–12)

Session 10

Week 10 — Automation, CRM & Reporting: Email marketing (Mailchimp), social scheduling, CRM setup (Zoho/HubSpot), workflow automation (Make.com/Zapier), client reporting, invoicing

Session 11

Week 11 — Client Acquisition & Business Launch: Service packaging (₹5K, ₹10K, ₹25K/month packages), rate card creation, client outreach (WhatsApp, Instagram DMs, walk-in pitches), portfolio website, Fiverr/Upwork/LinkedIn setup

Session 12

Week 12 — Certification & Graduation: Final presentation (15–20 min, 100-point rubric), income roadmap, 30-60-90 day action plan, Resource Vault handover (50+ templates), certification ceremony, alumni WhatsApp group

> Journey Complete

You're AI-fluent.

> The Proof

Yes — you can actually build this.

Real outputs from students who sat through the same program, in Kotkapura and online. Updated weekly.

AI-generated cyberpunk reimagining of the Golden Temple at night
Session 05Midjourney v6

Cyberpunk Amritsar — concept series

Melt in Joy dessert brand website homepage
Session 13Bolt.new

Melt in Joy — dessert brand website

Brand identity system for a local Punjabi dhaba
Session 06Canva AI

Local biz rebrand — Kotkapura dhaba

Still from an AI avatar video explaining a real-estate project
Session 10HeyGen Avatars

AI property consultant — 90s Punjabi ad

Custom GPT interface triaging patient symptoms
Session 13Custom GPTs

Clinic triage bot — Hindi + English

Instagram grid for a fashion boutique
Session 06Canva AI

30-day Instagram calendar · boutique

AI-generated cyberpunk reimagining of the Golden Temple at night
Session 05Midjourney v6

Cyberpunk Amritsar — concept series

Melt in Joy dessert brand website homepage
Session 13Bolt.new

Melt in Joy — dessert brand website

Brand identity system for a local Punjabi dhaba
Session 06Canva AI

Local biz rebrand — Kotkapura dhaba

Still from an AI avatar video explaining a real-estate project
Session 10HeyGen Avatars

AI property consultant — 90s Punjabi ad

Custom GPT interface triaging patient symptoms
Session 13Custom GPTs

Clinic triage bot — Hindi + English

Instagram grid for a fashion boutique
Session 06Canva AI

30-day Instagram calendar · boutique

Explore the Live Lab Feed

9+ projects · 9 this month

Tools You Will Master

ChatGPTClaudeGeminiCanvaCapCutElevenLabsMeta Ads ManagerGoogle Business ProfileWhatsApp BusinessGoogle AnalyticsUbersuggestMailchimpZoho CRMMake.comSysteme.io
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Duration12 Weeks
LevelBeginner
CategoryMarketing
InstructorParveen Sukhija
EnrolledNew students
Modules4 modules

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