Session 01
Week 1 — AI Fundamentals + The Marketing Opportunity: How LLMs work, ChatGPT vs Claude vs Gemini, marketing industry overview, career paths, AI ethics

Learn to create campaigns, content, ads, and funnels using AI — and start earning within 30 days of graduation.
A 12-week hands-on certification program that takes you from complete beginner to working digital marketer. Master AI-powered content creation, Meta advertising, WhatsApp marketing, and client acquisition — built specifically for freelancers and small agency owners in Punjab and beyond. You'll pick a real local business on Day 1 and spend 12 weeks building everything for them: brand identity, content, videos, ads, landing pages, funnels, and client reports. By Week 12, you walk out with a portfolio, paying clients, and a clear income roadmap.
Student Workbook
Fill-in workbook with exercises for every session
Prompt Library
50+ ready-to-use prompts across 8 categories
Real Projects
Build 4 portfolio-worthy projects during the course
Tool Setup Guide
Step-by-step account setup for all 13+ tools
Assignments & Briefs
Homework + detailed project briefs with rubrics
Certificate
TARAhut-verified certificate, shareable on LinkedIn
> The Journey
12 sessions across 4 sprints · 12 Weeks · scroll to light up the path
Session 01
Week 1 — AI Fundamentals + The Marketing Opportunity: How LLMs work, ChatGPT vs Claude vs Gemini, marketing industry overview, career paths, AI ethics
Session 02
Week 2 — Digital Marketing Fundamentals + Niche Selection: Marketing funnel, channels overview, local business needs, pick your real business case study, buddy system begins
Session 03
Week 3 — Prompt Engineering for Marketers: Prompt frameworks (Role + Context + Task + Format + Tone), multilingual prompting (Punjabi/Hindi/English), AI workflow system, prompt chaining, 20-task Prompt Challenge
Session 04
Week 4 — AI-Powered Copywriting: Captions, blogs, product descriptions, email sequences, content pillars, 30-day content calendar creation, repurposing one idea into 5 formats
Session 05
Week 5 — AI for Visual Design: Brand identity (logo, colors, fonts), social media creatives, reusable templates, Canva Pro, Microsoft Designer, Adobe Firefly — build brand kit + 15 creatives
Session 06
Week 6 — AI for Video Content: Short-form video (Reels, Shorts, WhatsApp status), AI editing with CapCut, AI voiceovers with ElevenLabs, batch creation — create 5 videos including Punjabi/Hindi
Session 07
Week 7 — Local Marketing: Google My Business setup & optimization, local SEO, WhatsApp Business deep dive (catalog, auto-replies, broadcasts, funnels), Google Analytics & Search Console basics
Session 08
Week 8 — Meta Ads Deep Dive Part 1: How Meta advertising works, ad objectives, local audience targeting, ad formats (image, video, carousel, stories, reels), AI-powered ad copy, budget planning
Session 09
Week 9 — Meta Ads Part 2 + Landing Pages + Funnels: A/B testing, retargeting, lookalike audiences, landing page creation (Systeme.io/Framer), complete funnel build, LIVE AD with ₹200–500 real budget
Session 10
Week 10 — Automation, CRM & Reporting: Email marketing (Mailchimp), social scheduling, CRM setup (Zoho/HubSpot), workflow automation (Make.com/Zapier), client reporting, invoicing
Session 11
Week 11 — Client Acquisition & Business Launch: Service packaging (₹5K, ₹10K, ₹25K/month packages), rate card creation, client outreach (WhatsApp, Instagram DMs, walk-in pitches), portfolio website, Fiverr/Upwork/LinkedIn setup
Session 12
Week 12 — Certification & Graduation: Final presentation (15–20 min, 100-point rubric), income roadmap, 30-60-90 day action plan, Resource Vault handover (50+ templates), certification ceremony, alumni WhatsApp group
> Journey Complete
You're AI-fluent.
> The Proof
Real outputs from students who sat through the same program, in Kotkapura and online. Updated weekly.
Cyberpunk Amritsar — concept series
Melt in Joy — dessert brand website
Local biz rebrand — Kotkapura dhaba
AI property consultant — 90s Punjabi ad
Clinic triage bot — Hindi + English
30-day Instagram calendar · boutique
Cyberpunk Amritsar — concept series
Melt in Joy — dessert brand website
Local biz rebrand — Kotkapura dhaba
AI property consultant — 90s Punjabi ad
Clinic triage bot — Hindi + English
30-day Instagram calendar · boutique
9+ projects · 9 this month
97% off — Limited time offer
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